Jim Kastana
One of last guest speaker was Jim Kastana, he focused on
innovation and invention in entrepreneurship.
He first talked about his concept of IPZ, Innovation
Partnership Zone. In this he mentioned emphasizing on people first and then structures
and then on gathering the data.
His main focus was on innovation and how it is important to
be a successful entrepreneur. He said Innovation is essentially creative and
applications of technology in ways that are marketable and useful to consumers.
Invention is creating something that in entirely new to the world. But invention
can lead to innovation.
He gave us good examples to explain innovation. One of the
examples was of the wine growing in the Pacific Northwest. He mentioned how Pacific
Northwest had no vineyards and then they found out the weather conditions in
Walla Walla was very close to that of Napa valley in France. So they decided to
grow grapes for wine. It was an innovation because they discovered something
that was in need in that particular area. It was something new for the region.
So now what they got in Napa Vally can be produced and sold there too. Now Walla Walla is one of the largest wine producers
in the Unites States of America.
The next topic Jim discussed about was economic clusters. In
economic clusters professionals group themselves and collaborate on the basis
of their industry. This was very
interesting to know that how such professional make a relationship on the basis
of their similar ideas and may be creating something new.
I really like the topics Jim Kastana discussed i.e.
innovation and clusters. It liked his ideology; it definitely left a positive
mark on my thoughts.
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